The Guides
Related Guides
The marketing management strategically by p. doyle Guide
Scope of strategic marketing 
Mar 17, 2002 ... Anderson, Paul F. (1982), 'Marketing, strategic planning and the theory ... advantage', Management Science, 35, 1504–11. Doyle, Peter (2000) ...
Mar 17, 2002 ... Anderson, Paul F. (1982), 'Marketing, strategic planning and the theory ... advantage', Management Science, 35, 1504–11. Doyle, Peter (2000) ...
Strategic Supply and the Management of Inter and Intra ...
Burt, D. and M. Doyle (1994). The American Keiretsu: A Strategic Weapon for Global .... Journal of Strategic Marketing(1). Steele, P. and B. Court (1988). ...
Burt, D. and M. Doyle (1994). The American Keiretsu: A Strategic Weapon for Global .... Journal of Strategic Marketing(1). Steele, P. and B. Court (1988). ...
Brands and brand equity: definition and management
the marketing mix in a way that is synergistic. Brands are strategically .... Doyle, P. (1994), Marketing Management and. Strategy, Prentice-Hall, Englewood ...
the marketing mix in a way that is synergistic. Brands are strategically .... Doyle, P. (1994), Marketing Management and. Strategy, Prentice-Hall, Englewood ...
A Brand Building Literature Review
strengthen the brand as a strategic resource” (p. 121). ..... of thought, Doyle (2001b) argues that brand equity is reflected by the ability of brands ..... Identity and Brand Reputation”, Journal of Marketing Management, 15, 157-179. ...
strengthen the brand as a strategic resource” (p. 121). ..... of thought, Doyle (2001b) argues that brand equity is reflected by the ability of brands ..... Identity and Brand Reputation”, Journal of Marketing Management, 15, 157-179. ...
Dimensions of Brand Performance: Challenges for Marketing ...
Doyle, P. (1989), "Building Successful Brands: The Strategic Options", Journal of. Marketing Management, 5, (1), pp. 77-95. Doyle, P., Saunders, J. and Wong ...
Doyle, P. (1989), "Building Successful Brands: The Strategic Options", Journal of. Marketing Management, 5, (1), pp. 77-95. Doyle, P., Saunders, J. and Wong ...
Category Captainship versus Retailer Category Management under ...
and is widely used in marketing (McGuire and Staelin 1983, Choi 1991, Wang et al . ...... Corstjens M. and P. Doyle. 1983. A Dynamic Model for Strategically ...
and is widely used in marketing (McGuire and Staelin 1983, Choi 1991, Wang et al . ...... Corstjens M. and P. Doyle. 1983. A Dynamic Model for Strategically ...
Driving forces of strategic supply management: a preliminary ...
in making their supply management strategic and successful. Multiple ...... Doyle, P. (1994) Marketing management and strategy, Prentice-Hall, London. ...
in making their supply management strategic and successful. Multiple ...... Doyle, P. (1994) Marketing management and strategy, Prentice-Hall, London. ...
Customer Relationship Management: A Strategic Perspective
Relationship marketing is the strategic management of relationships with all ...... Doyle, P. (1995): Marketing in the New Millennium, European Journal of ...
Relationship marketing is the strategic management of relationships with all ...... Doyle, P. (1995): Marketing in the New Millennium, European Journal of ...
